Our Investment Process
Managing investments can be complex, and even the most disciplined investors can be influenced by emotions during market fluctuations. That’s where we come in. At Firestone Financial Group, we help provide the expertise, structure, and guidance to help clients navigate the ever-changing financial landscape. Our role goes beyond simply creating an investment plan — we actively manage your investments with a focus on long-term growth, tax efficiency, and risk management.
Our Mission
The key to successful investing is ignoring the noise. Markets are full of distractions—short-term headlines, market fluctuations, and emotional reactions. But when it comes to your money, tuning out the noise is crucial. By focusing on what truly matters—the business cycle and fundamentals. We position your assets with a clear, strategic vision. It’s how we help you build wealth with confidence, no matter what’s happening around us.
Our Beliefs
We believe that markets work efficiently, incorporating all available information to fairly price securities. While market fluctuations are inevitable, a disciplined, long-term investment approach is the key to pursuing financial goals.
Long-term investing in equity markets is one of the best ways to position your portfolio to potentially outpace inflation and minimize tax obligations over time. Our strategies are designed to help build and pursue your wealth while minimizing potential risks.
Our Guiding Principles
1. Your Plan Drives Our Strategy
Our clients investment journey starts with a personalized investment plan. Your plan helps us determine the right level of risk, return objectives, and overall asset allocation to help you pursue your goals. We tailor investment strategies to fit your unique financial needs, life goals, and risk tolerance.
2. Strategic Portfolio Design and Rebalancing
We construct diversified portfolios designed to balance risk and return. Over time, market movements can shift your portfolio’s balance, making it either more aggressive or conservative than intended. That’s why we review and rebalance your portfolio, helping ensure it remains aligned with your financial objectives. This disciplined approach helps manage risk and keeps your investments in line with your goals.
3. Investment Management
Markets are fluid, and investments should adapt to changing conditions. We don’t believe in a set-it-and-forget-it approach. Instead, we feel considering economic cycles, geopolitical events, and market trends to reposition investments is needed — capitalizing on opportunities while helping to mitigate against unnecessary risks.
4. Partnering with Investment Managers
We collaborate with leading investment managers to offer high-quality investments that support your long-term financial goals through institutional access and a disciplined approach.
5. Diversification That Makes Sense for You
We are a fee-based independent financial advisor, offering broad diversification across asset classes and sectors to reduce risk while maintaining growth potential. Without commission-based incentives, we prioritize clients’ unique circumstances and use various investment vehicles to meet their needs.
6. Tax-Efficient Investment Strategies
Minimizing taxes is a key part of our approach. We utilize ETFs in non-retirement accounts to enhance tax efficiency and employ strategic tax-loss harvesting. This involves selling underperforming investments to offset gains, reducing your taxable income, and helping preserve more wealth. Any unused losses can potentially be carried forward for future tax benefits, helping to optimize your after-tax returns.
7. Alternative Investments for Additional Diversification
Beyond traditional investments, we offer access to a range of alternative investments, including direct indexing, real estate, structured products, and other tax-advantaged opportunities. These investment solutions have the potential to provide additional diversification and return enhancements when appropriate.
8. Disciplined Risk Management
We don’t chase trends or focus on the highest return potential at the expense of risk. Our investment strategies prioritize risk management, aiming to helping ensure that your portfolio is built to withstand market volatility, while still seeking to achieve long term growth.
